• Connecting Speakers with Audiences™

Promoting Yourself as a Speaker

How speakers can use social media to increase bookings

How speakers can use social media to increase bookings 2560 1707 I Need A Speaker

Managed properly, your social media presence can help you increase your bookings. If you’re a speaker who is seeking connections with new event planners and audiences, follow these steps:

  • Keep your profile updated in the I Need A Speaker directory. Upload a current resume/CV or list of speaking engagements, and add information as needed.
  • Post samples of your work on YouTube, your personal website, SlideShare, Vimeo, or other platforms, so you can share a link with interested people.
  • Join and/or follow groups of speakers on Twitter, LinkedIn, and Facebook. Be sure to comment on their posts and engage with them, so they become familiar with you.
  • Follow the groups and individuals who may be interested in the topics you discuss.
  • Keep your personal brand consistent across all platforms, using the same background/profile images, typeface (where possible), summaries, tag lines, etc. on each one.
  • Share images of yourself presenting to audiences.
  • Include client/audience testimonials in your social media content to demonstrate that you’ve had past success.
  • Mention upcoming events, tagging the organizations that booked you and promoting their work.
  • Direct people to your website or work samples with a URL.
  • Ask trusted friends, family, and colleagues to live tweet/post when you’re speaking.
  • Conduct pre- and post-surveys to measure audience satisfaction, and share the results online.
  • Write a white paper on your area(s) of expertise, and publish it on LinkedIn and your website.
  • Network virtually, expanding your scope of connections regularly.

Good luck with your promotional efforts!

Seven benefits of speaking as a service

Seven benefits of speaking as a service 2560 1495 I Need A Speaker

A previous blog post talked about public speaking as service. Many people want to share their personal story, message, or expertise to benefit audiences, rather than just earn money. When speakers book events with a service-based intent, both the speaker and the audience benefit.

Whether you’re speaking pro bono for the common good or establishing yourself as a professional speaker, service-oriented gigs can help you obtain more bookings.

Seven valuable benefits of service-focused speaking are:

  1. You can practice your presentation skills with an audience. Their verbal and non-verbal feedback will provide valuable direction on how you can improve.
  2. You can promote yourself by sharing contact information, links to your website, and downloads of reference material.
  3. You can request testimonials or referral letters from meeting planners and attendees after the event.
  4. You can request referrals for other speaking engagements from satisfied clients and audience members.
  5. You can use surveys to measure the success of your program, then use that information in promotional content.
  6. You can mention your appearance on your website, blog, or social media feeds.
  7. You can distribute a news release, which may be seen by other meeting planners or organizations who may benefit from your presentation.

Virtual meetings have eliminated the need for travel, meaning your opportunities to reach audiences is unlimited. Consider speaking as service when booking speaking engagements, and everyone will benefit.

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