• Connecting Speakers with Audiences™

research

Develop rapport and improve your presentation with this easy tactic

Develop rapport and improve your presentation with this easy tactic 2560 1707 I Need A Speaker

Good speakers will tell you that it’s important to know your audience. Great speakers will collect information prior to their speech, then use those details to shape their remarks.

How can you do that? Ask permission to reach out to a few audience members prior to the meeting, conference, or webinar. Prepare two or three questions that you can ask, collecting specific responses that are relevant to your subject matter.

Let me give you an example. Say you’ll be speaking to an audience about consumer behavior. Drop an e-mail to some attendees before you’ve finalized your remarks, and ask questions that can help you customize your presentation. You might want to ask about their most recent purchase or ask how they select from various brands.

When completing your remarks, include specific answers, which you can reference by saying things like, “One audience member reported that …” or “Based on what you’ve told me …”.

There are so many benefits to using this easy tactic. You’ll engage the audience immediately. You’ll delight the event planner for delivering such a customized, thoughtful presentation. And you’ll create a more memorable experience for everyone.

Sources need down time, too. Plan interviews well in advance.

Sources need down time, too. Plan interviews well in advance. 1978 2560 I Need A Speaker

Plan early if you need to work with a source to plan your presentation. Like you, sources need their down time, too.

Schedule well in advance to ensure that the subject matter experts will have time to respond. They’ll appreciate your respect for their time, and you’ll have the information you need to plan your remarks early. Win, win.

Soon, it will be 2021. Does your speech reflect that?

Soon, it will be 2021. Does your speech reflect that? 2560 1920 I Need A Speaker

In just a few weeks, we will be (gratefully) welcoming a new year. As we say goodbye to 2020 and greet 2021, take some time to review your speech material. Do a refresh if your research and sources are too dated to be relevant.

Use credible online sources, primary research, and research librarians (unsung heroes in society) to update a tired presentation with current information. Don’t wait another minute.

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.
SpanishEnglishFrenchGerman