• Connecting Speakers with Audiences™

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What speaker testimonials and product reviews have in common

What speaker testimonials and product reviews have in common 2560 1707 I Need A Speaker

I’m one of those people who shop for the holidays early, and packages have already been arriving on my front porch. While browsing, I’ve made it a habit to check product reviews before clicking on “add to cart” and completing my purchases.

Reviews tell us what people liked and what people would change about their product or service experience. Customer feedback, whether positive or negative, helps businesses adjust products, prices, policies, and practices to satisfy customers.

Speakers can also benefit from requesting testimonials from satisfied event organizers and audience members. Most attendees are happy to complete a quick online survey following a presentation.

To encourage future bookings, speakers can post testimonials on their website, social media accounts, informational materials, and other customer-facing materials. Event organizers will benefit from knowing about speakers’ past successes as they plan future ones.

Can I interest you in some related material?

Can I interest you in some related material? 1707 2560 I Need A Speaker

When you complete your I Need A Speaker profile, you’ll be asked to choose a fee range. We’ve included “negotiable” as a response, because many speakers may choose to offer a somewhat lower fee – or even charge no fee at all – if they are allowed to sell services and products after their presentation. In an ideal situation, you’ll receive your full speaking fee and be allowed to promote your goods and services.

If you are in a position to offer paid consulting services or hope to sell a book, for example, check with your event organizer about sales and solicitation policies for the event in question. If the event budget is lower than expected, you may be able to use sales as a negotiation point. Engaging your audience and selling your products or services will likely increase your popularity as an expert and position you for top rates in the future.

Clarify and fulfill your value proposition

Clarify and fulfill your value proposition 1707 2560 I Need A Speaker

When event organizers contact potential speakers, they’re trying to determine if the speaker is a good fit. They want to be sure the speaker is affordable. They want to check availability and work out booking details. Although those are all important to learn, perhaps what matters most to the event organizer is the speaker’s value proposition.

As a speaker, what will you do for my organization and this audience?

That question is a critical one. Seasoned event organizers have specific goals in mind. Examples might be: teach new hires effective ways to close a sale; guide my organization through the process of improving our diversity and inclusion efforts; demonstrate good manufacturing processes for quality control; instruct the audience on ways to practice mindfulness. In other words, those planners know what results they are working to achieve. For best results, both the event organizer and speaker should in agreement about organizational objectives for the event.

If you’re a speaker with a strong value proposition, make it clear in your communications. In social media, on your website, and during personal conversations, don’t just list your areas of expertise or your credentials. Rather, state what value you’ll bring to audiences, and highlight past successes to reinforce your value. That’s what builds a positive reputation.

How speakers can use social media to increase bookings

How speakers can use social media to increase bookings 2560 1707 I Need A Speaker

Managed properly, your social media presence can help you increase your bookings. If you’re a speaker who is seeking connections with new event planners and audiences, follow these steps:

  • Keep your profile updated in the I Need A Speaker directory. Upload a current resume/CV or list of speaking engagements, and add information as needed.
  • Post samples of your work on YouTube, your personal website, SlideShare, Vimeo, or other platforms, so you can share a link with interested people.
  • Join and/or follow groups of speakers on Twitter, LinkedIn, and Facebook. Be sure to comment on their posts and engage with them, so they become familiar with you.
  • Follow the groups and individuals who may be interested in the topics you discuss.
  • Keep your personal brand consistent across all platforms, using the same background/profile images, typeface (where possible), summaries, tag lines, etc. on each one.
  • Share images of yourself presenting to audiences.
  • Include client/audience testimonials in your social media content to demonstrate that you’ve had past success.
  • Mention upcoming events, tagging the organizations that booked you and promoting their work.
  • Direct people to your website or work samples with a URL.
  • Ask trusted friends, family, and colleagues to live tweet/post when you’re speaking.
  • Conduct pre- and post-surveys to measure audience satisfaction, and share the results online.
  • Write a white paper on your area(s) of expertise, and publish it on LinkedIn and your website.
  • Network virtually, expanding your scope of connections regularly.

Good luck with your promotional efforts!

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