• Connecting Speakers with Audiences™

subject matter expert

How one topic may lead to several bookings (Part 1 of 2)

How one topic may lead to several bookings (Part 1 of 2) 2560 1707 I Need A Speaker

When completing your directory profile on I Need A Speaker, you have hundreds of choices in terms of subject matter expertise. We offer this many choices for a reason – we want to create a way for event organizers to find speakers on a very broad range of topics. But that doesn’t mean each speaker should offer talks on a broad range of topics.

Say you’re a marine biologist who has enjoyed developing unique, successful fundraisers for years. You’re definitely qualified to speak on both marine biology and fundraising. Or you’re a museum curator who has a strong following as a yoga teacher … a judge with a compelling personal story. You get the idea.

Today we’re offering a suggestion to the speaker who selects multiple, related topics in the hopes of being booked more often. This may be someone who has been in a managerial role for some time, and he or she selects marketing, management, employee relations, leadership, strategy, and sales. While you may be very competent in all of those areas, event planners are typically seeking someone who stands out as a subject matter expert on one particular subject.

When you specialize in one area, people associate you with that topic, and your reputation builds. By choosing fewer areas of expertise – ideally, one – you may be requested for more events. As a benefit, you’ll likely need less preparation time and can continue to deeply study that one topic.

In the next post, we’ll talk about what to do when you (and your audiences) are hungry for fresh content.

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